Speaker: Georgios Chiotis, Brand & Marketing Director, Scape
What is a Tik Tok and do you need to be on it? Millennials, Xcenials and Gen Z’ers – same difference? In this session, we will look at what makes Millennials and Gen Z tick, how to inject purpose in youth marketing and how to increase Millennial and Gen Z engagement.
This masterclass will:
- Establish the two audiences & their differences
- Define the 5 pillars of youth marketing
- Leave with 3 key take-aways to future-proof your marketing initiatives
@inspiredBmedia || www.inspiredbusinessmedia.co.uk
