Matthew Olin, CEO of Sierra Instruments shares insights about customer relationships, creating innovative solutions, and delivering on Sierra's brand promise. He describes how quality and delivering on our commitment to customers is a core value for all Sierra employees. Delivering to people and supporting customers over the lifetime of the product is a priority. Delivering beautiful solutions is at the heart of innovation.
Learn more about Sierra: [ Ссылка ]
SUBSCRIBE for other helpful Videos & news: [ Ссылка ]
CONNECT with Sierra!
LinkedIn ► [ Ссылка ]
Facebook ► [ Ссылка ]
Google+ ► [ Ссылка ]
Twitter ► [ Ссылка ]
[Video Transcription]
Matthew Olin, CEO if Sierra shares insights about customer relationships, creating beautiful solutions, and delivering on Sierra’s brand promise.
Dream Possible
Knowing what the customer wants, working with the customer and also challenging the customer to push what they want past where they thought they could go and support that. And so part of who we
are as a company is working with, partnering with our customers to, you know, create these beautiful solutions that maybe not even they dreamt were possible at the very beginning.
If you don't listen, number one, to the customer, okay. And not only listen to what they're telling you but try to deeply understand their problems and their challenges. And if you're not able to understand
that and articulate that then you're not going to get to the end game.
Obviously you need to get along with people and you need to build that rapport from the beginning. You need to not be afraid as you build that relationship to challenge each other, but do it out of respect and do it out of understanding with great deepness the end game which is a beautiful solution for that customer.
Trust is earned, trust is built out of integrity, and it’s built on doing what you say you're going to do. Once you've built that trust then, to me, that opens up the door to so much creativity and so much innovation. And there's no wondering what the other guy is thinking behind your back. It's, "We're in this together, we're going to make the most amazing solution that we can, and let's have honest talk.”
And until you build that trust you don't have that. And that's a key piece, that's one of the pieces of the formula of great innovation and cutting edge, pushing technology to the next level.
Delivering on Our Brand Promise
The core of the Sierra's brand is quality, number one, and then delivering on our commitments to our customers. At the same time being willing to shift and change as maybe the demographics of the project change, the type of project might evolve.
Trust in Beautiful Solutions
The core of what we're about. We're about listening to customers, we're about dreaming big and then getting really excited about making those dreams come true with the customer. Our whole philosophy is that if we're not able to work people-to-people and we get too much distraction, we're not going to be successful. So the key to that is people-to-people. However, delivering on our promise, on our brand promise of quality, of delivery, of having a great team of people, of innovation, and then we're going to support you for the life of your solution.
Delivering on that and making that happen every single day is really what we're about as a company. That's really differentiated us amongst the industry, within the industry of having those sorts of core values where we think customers service first where some other people might think maybe sales first or profit first. I think that's what sets us apart.
Matthew Discusses Recent Completion of Honda F1 Test Facility—Part of Sierra’s Growing Automotive Test Division
Great project, really exciting, pushed not only us but our customer to the next level. And I think we're going to see success in 2015 on the race track. We're a precision measurement control company. We make flow measurement and autotest with a project like this. We want customers to look at this and say, "Imagine what you can do for me."
You get a project like this means you kind of made it. It's maybe the culmination of a lot of hard work over 20 years of building teams and engineering and core technology and finally we're worthy of it the highest level which is indeed F1. You can't get higher than that. That's as high as it gets and the fact that we are not only there but we're actually leading in that area just gives me goose bumps.
Understanding customer needs, listening above all to what customers are asking you to do, and then working with them to develop something that's beautiful is at the heart of great innovation.
Experience Your Passion for Flow
