"How do you know what your customers really want?"
With Justin Garrity, VP at Sprinklr. It's going to be awesome.

Here are the books/methodologies mentioned on the podcast.

1/6 Paper prototyping (for scenario format) by @csnyder
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2/6 Mental Models by (for interview method and modeling) @IndiYoung
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3/6 Practical Empathy (for interview method and modeling) by @IndiYoung
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4/6 The Innovator's Dilemma (for Jobs to be Done) by @claychristensen
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5/6 Competing Against Luck (for Jobs to be Done) by @claychristensen
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6/6 The Goal (for Theory of Constraints) by @goldrattsaid / @EliGoldratt
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