It's very easy to overcomplicate simple ideas...

Brand building is one such example.

For all the processes, models, frameworks and terminology throughout the branding and marketing worlds...

It boils down to this.

- Understand your audience
- Define your unique value to them
- Communicate this message consistently
- Deliver on the promise of your message
- Do it again
- And again
- And again...

If your uniqueness is actually valuable and you deliver on your promise...

Simply add consistency and watch your brand grow.

That's it.

Let me know your thoughts.

#shorts #brandbuilding #branding101 #brandstrategy #brandstrategy #brandingtips #brandingstrategy #branding101 #branding #marketingtiktok #brandstrategyprinciple #brandstrategyprinciples #brandstrategy101 #brandstrategydesign #differentiator

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