The “British Bulldog” was, mildly put, a hell of a drinker—but how much did Winston Churchill actually drink? Not caring much for sweet “Yankee” cocktails, Churchill regularly made his own concoctions and would use any foreign diplomacy to exchange Liquor along with the pleasantries. Let’s take a look at how this legendary historic figure managed to balance booze with business in Britannia.

00:00 - Intro
00:29 - Winston Churchill’s Favorite Drinks
01:37 - Was Winston Churchill an Alcoholic?


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Flaviar is a band of spirits enthusiasts, inspired by culture, rich history and the art of distillation. We forage the World of Spirits for the finest, rarest and most unique expressions out there and pack it all into a 21st century Members Club. You are what you drink, diversity and quality matter and all that should most certainly be enjoyed with style and in good company.

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Sir Winston Leonard Churchill, AKA “The British Bulldog”, was, mildly put, a hell of a drinker, and one of the most quotable booze aficionados in history. He said that he had a bottomless capacity for booze and quipped that “we shall drink on the seas and oceans, we shall drink on the beaches, and we shall never surrender our love for Scotch”. Real quote, look it up. Churchill reportedly got President Roosevelt so wasted in the White House that the “32” had to sleep ten hours a night for three nights to recuperate.

Scotch was Churchill’s daily fuel and even though he hated the taste initially, he used it almost as his mouthwash. His lifelong affair with Whisky started in Afghanistan, where it was the only potable liquid available. His favorite was Johnnie Walker’s Red Label, which he topped up with soda. His kids called the diluted concoction a “Papa Cocktail” and he was often seen tippling it throughout the day. However, that wasn’t his only drink of choice.

Churchill didn’t care for sweet Yankee cocktails, but he enjoyed a Dry Martini – a drink considered “the only American invention as perfect as a sonnet” by the writer H.L. Mencken. Since he disliked Vermouth, he tweaked "the sonnet" by eliminating Vermouth entirely - which meant he basically drank Gin, chilled and neat, in a Martini glass.

The prime minister also loved different kinds of Brandy: the Armenian Ararat Cognac offered to him by Stalin in Yalta, where they parlayed about the future of Europe with Roosevelt; the ancient Prunier Cognac from France, which he offered to Stalin in Potsdam at another conference; and his all-time favorite, Jean Fremicourt, which he offered to almost every guest. It seems there would be no postwar Europe without a glass of Brandy.

Now, although Churchill kept his booze close, he was no alcoholic. He was never seen inebriated in public, and he reportedly despised rowdy boozers. His lesson would thus be: Sip and appreciate, don’t pour and devastate. After all, you don’t end up winning a war if you’re hammered.

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