Question from The Improvement Hub:
You and Mr. Wonderful talked about how hard the cosmetic & skin care industry is. I’m 19 and I’m currently saving up to build/start a self-care & skin care company. I’m working towards having $15 thousand in startup capital. What are your best tips for starting, is the industry too red ocean or is there still room? What are the startup costs?

Answer from Aaron Marino:
This is a great question. Congratulations! Continue to save your money. Aaron is a firm believer you shouldn’t borrow money if you can save it yourself. The moment you get investors, they expect something in return. If you save your own money, you know you’ll work harder and be more disciplined in spending it.

In terms of market saturation—no, it’s not too saturated! If you have an idea for how you’re going to do something bigger or better, do it. If you’re just going to copy another brand, that won’t be ideal. But if you come up with your own unique value proposition and how you’re going to market it, that’s amazing.

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