Volkswagen Brasil starts production today at the Anchieta plant, in São Bernardo do Campo / SP, of its newest vehicle: the VW Nivus. In addition to the pioneering spirit of being the company's first model developed in Brazil and which will be produced and marketed in the European market; inaugurate the new infotainment center VW Play - a new era in connectivity, streaming and services -; the VW Nivus also breaks the paradigm of being developed without the need for a physical prototype in any of its phases, that is, it was designed in a 100% digital way.

“Today we start production of the VW Nivus and we are the first of the VW Group to develop a 100% digital project. As a result, we reduced the project time by 10 months, by performing tests and validations virtually, and made the processes more efficient and with significant cost savings, ”emphasizes Pablo Di Si, Volkswagen president and CEO for Latin America.

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