Our new animation explains why all cigarettes sold in the UK must now come in plain (or standardised) packs.
Let us know what you think of plain packaging on Twitter @BristolTARG and @oliviamaynard17 using #plainpacks or go to our website (www.bris.ac.uk/targ) to find out more about our research.

Animation by Paupanimation. Find Pau on Twitter (@paupanimation) or at on Facebook at [ Ссылка ]
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To find out more, read our research papers on plain packaging and tobacco health warnings:

Plain packaging increases visual attention to health warnings on cigarette packs in non-smokers and weekly smokers but not daily smokers, Addiction, 2011 (Open Access)([ Ссылка ])

Visual attention to health warnings on plain tobacco packaging in adolescent smokers and non-smokers, Addiction, 2012 ([ Ссылка ])

Plain cigarette packs do not exert Pavlovian to instrumental transfer of control over tobacco-seeking, Addiction, 2014 (Open Access) ([ Ссылка ])

Avoidance of cigarette pack health warnings among regular cigarette smokers, Drug and Alcohol Dependence, 2014 (Open Access) ([ Ссылка ])

Effects of first exposure to plain cigarette packaging on smoking behaviour and attitudes: a randomised controlled study, BMC Public Health, 2015 (Open Access)
([ Ссылка ])

Neural correlates of cigarette health warning avoidance among smokers, Drug and Alcohol Dependence, 2016 (Open Access) ([ Ссылка ])

Neural mechanisms underlying visual attention to health warnings on branded and plain cigarette packs, Addiction, 2017 (Open Access) ([ Ссылка ])

Other References:

'Cigarettes kill half of their users' - Action on Smoking and Health (2016) Facts at a Glance ([ Ссылка ])

'300 children start smoking every day' - BMJ Thorax, 2013 (Open Access)([ Ссылка ])

Recent review of the evidence for plain packaging - Cochrane Database of Systematic Reviews, 2017 (Open Access)
([ Ссылка ])

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