The Carlsberg Group, a brewing company founded in 1847 and named after founder J. C. Jacobsons son Carl, is best known for their light-bodied lager, Carlsberg Pilsner (also known as Carlsberg Beer or Carlsberg Hof). Recently, however, Carlsberg introduced another beer guaranteed to be linked to the Carlsberg name in the public consciousness. Thats because theyre Vintage No. 1 is one of the most expensive beers in the world.
Vintage No. 1 will be sold at three different restaurants in Copenhagen. The 10.5 proof beers introduction is meant to capitalize on the growing luxury market in Denmark, as the countrys population of 5.4 million people includes 16 billionaires. Only 600 bottles of the beer were made and each bottle holds four-fifths of a pint.
The price of the beer, 2,008 Danish kroner, reflects the year it was introduced. The brewer plans to introduce a similarly priced beer in 2009 and another in 2010. There are no plans to export the expensive beer, though individual bottles may be available on the brewers website.
Due to the undisclosed amount of time taken to brew it, the Carlsberg Group does not expect to make a profit on the expensive beer.
Ещё видео!