In this episode of Well with Arielle, I sit down with Ashley Nickelsen, the founder of BTR Nation, to talk about how she’s cleaning up the broken food system, one snack at a time. Her story is so inspiring — from navigating her parents' rare cancer diagnoses to realizing just how messed up hospital food really is. And let me tell you, her passion for transparency in food is contagious.

We get into:
🏥 Why hospital food is still serving junk and what that says about our food system.
🍫 The real deal with natural flavors and food dyes (spoiler: it’s not what you think).
💪 How BTR Nation is making snacks that are actually healthy and delicious.
✨ Ashley’s non-negotiables for wellness, even as a busy mom and CEO.
If you’ve ever felt overwhelmed by all the wellness noise, this episode is for you. Ashley’s approach is all about balance, transparency, and making small changes that have a big impact.
Trust me, after this conversation, you’ll never look at a vending machine the same way again!

00:00 – Introduction & Excitement: Ashley shares why she’s thrilled to be on the show.
01:47 – Founding BTR Nation: How her parents’ cancer diagnoses inspired her mission.
05:12 – Challenges in the Food Industry: Competing with big food companies.
13:46 – Navigating Wellness Choices: How to balance healthy living without rigidity.
24:11 – Childhood Snacks & Food Evolution: Why our perception of food is changing.
25:46 – The Truth About Natural Flavors: What food labels don’t tell you.
28:21 – Food Dyes & Their Impact: How they affect health, especially in kids.
30:03 – Expanding Healthy Food Access: Why getting BTR into hospitals and airports matters.
38:48 – Wellness Non-Negotiables: Ashley’s daily habits for staying healthy and sane.
43:34 – Closing Thoughts: Where to find BTR Nation and what’s next for Ashley.

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