Phones 4U is facing censure from the advertising authority for a "horror-themed" TV ad campaign it launched last week to promote its deals.
The Advertising Standards Authority (ASA) has received 185 complaints about two ads that launched last week, both featuring a scary girl character, with the tagline "Missing Our Deals Will Haunt You".
The regulator says it is currently assessing the complaints to establish whether there are grounds for launching an investigation.
