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What is Google My Business?
Google My Business (which used to be known as Google Local and Google Places) is the platform that powers Google's business listings and that gives your business the opportunity to show on the local pack, as well as appear in a number of different results and manage how their information is displayed on each.
It is a platform that every local business owner should be aware of and using given that the information which you submit to your listing can appear in a number of different ways on the search engine, including the knowledge panel, the local pack, and maps. Let's review each of these.
Google Knowledge Panel
This is the information box that appears to the top-right of search results (desktop) or near the top of the page on mobile when someone runs a search specifically for your business.
It is known as the knowledge panel because it displays key information, including your address, hours of operation, phone number, website, link to directions, and other important information depending on your industry.
Your Google business listing (known by Google as your Business Profile) is a free listing you can create to help get your business found in more local searches, rank higher than your competitors, and get chosen by more customers. However, it’s not just a set it and forget it listing. If you want to stay at the top of results, you need to optimize and maintain your listing, just as you would with your website.
What Are the Benefits of Google My Business?
Google My Business brings with it a whole host of benefits that local businesses need to be aware of, helping them to reach new customers, increase their overall visibility and ensure that their customers can find information as easily and as quickly as possible.
Just remember, local searches go beyond the simple discovery of new businesses. Often people are searching for directions, contact information, the busyness of locations, reviews, and more.
Is Google my business for online businesses?
Google's guidelines state: ”Listings on Google My Business can only be created for businesses that either has a physical location that customers can visit or that travel to visit customers where they are.” That means if you run an eCommerce business that doesn't have a storefront or if you provide services to clients
Let's look at the benefits Google My Business offers to local businesses.
An Opportunity to Appear on Listings That You Otherwise Couldn’t
Without a Google My Business listing, you won’t appear on Google Maps or the local pack, and you run the risk of the knowledge panel being incorrect or sparsely populated.
How can Google help online businesses?
Google's Get Your Business Online (GYBO) project is all about helping small businesses create and establish their presence online. Google has partnered with thousands of cities and local organizations to help businesses build their website, stay on top of Google search results, and be seen by customers.
These are highly prominent listings that stand out to users when displayed, and these are eye-catching listings you don’t want to be missing out on.
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