Join us for an exclusive LinkedIn Live session featuring Chip Bergh, CEO of @LEVIS, in collaboration with @wharton and Barbara Kahn. Together, we explored the transformative journey of one of America's iconic legacy brands. Chip Bergh shared his insights on the pivotal questions that steered Levi's back to cultural relevance and prominence in the competitive market. This discussion unraveled how revisiting historical strategies—such as leveraging music, humor, and youth culture—paved the way for reinvigorating the brand. A must-watch for industry aficionados looking to understand the dynamics of brand turnaround strategies.
Watch the full session and uncover the secrets behind making a timeless brand resonate with contemporary audiences without losing its essence. [ Ссылка ]

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