In a tribute to the unconditional love and selfless sacrifice of women
every day and everywhere, COLORS Tamil to premiere
KODEESWARI
~ An all-woman version, the much-awaited show will air from December 23 rd onwards, Monday to Friday
at 8 p.m. only on COLORS Tamil
~ Daily prizes and a chance to be on the Hotseat by being a part of the interactive ‘Play Along’ on VOOT
~Nippon Paint, Arun Excello and RIN come on board as Powered By sponsors, Kotak Mahindra
Bank as Banking Partner and Tamil Matrimony App and Helo App as Special Partners
~ Close to 3000 aspirants auditioned to try their luck & earn a spot at the Hot Seat
Chennai, December 14, 2019: Giving wings to small dreams, COLORS Tamil and Studio Next have dedicated
this unique edition of the globally popular television game show to women who always put the dreams of
their loved ones ahead of their own. To be hosted by the evergreen Radikaa Sarathkumar, ‘Kodeeswari’
powered by Nippon Paint, Arun Excello and RIN with Kotak Mahindra Bank as Banking Partner and Tamil
Matrimony App and Helo App as Special Partners, will premiere on December 23 rd at 8 p.m. only on
COLORS Tamil and Viacom18’s video-on-demand platform VOOT.
“The Tamil market is an incubator for path breaking content, be it in films, art, print or television. COLORS
Tamil has, since its inception, pushed the boundary in terms of innovative content – through the stories we
tell and through the way we tell them,” said Ravish Kumar - Head, Regional Entertainment Cluster,
Viacom18, adding, “How apt a homage to the culture and ethos of this market that one of the world’s most
And I am glad that this platform is there for them to take a huge leap in fulfilling their dreams and desires.”
Kodeeswari is produced by Studio Next, the production house of Sony Pictures Networks. Studio Next holds
the license of the format, for all Indian languages and has produced more than 1,800 episodes of the show
across nine languages.
On this occasion, Indranil Chakraborty – Head, Studio Next said, “This year Studio Next is completely in
charge of this iconic show across the languages, making Tamil the 6th launch for the year 2019. While the
game has been evolving through the years, this is the first time we are going to have an all women
contestant show in Kodeeswari. This season will give all the women a great opportunity to take the front seat
and drive their dreams forward with their knowledge.”
COLORS Tamil viewers can now download the VOOT app and Watch, Play Along and Win every day! This
time around VOOT – India’s 2nd biggest premium AVOD platform, gives the digital audiences a chance to not
only win Gold Coins everyday with “Watch and Play Kodeeswari on VOOT” but also gives them a shot at
reaching the Kodeeswari Hotseat - a real time opportunity for highly engaged fans to reach the Hotseat via
VOOT’s interactivity gameplay. Upping the entertainment experience further for the digital natives, VOOT
will also bring to life exclusive videos showcasing the contestants stories.
Leaving no stone unturned for the promotion of the show, COLORS Tamil has designed a 360-degree
marketing and promotional campaign with touchpoints across On-ground, Outdoor, Radio, Print, Cross
channel and Digital.
Prepare for the biggest game-show on Tamil television – ‘Kodeeswari’ coming only on COLORS Tamil,
every Monday to Friday at 8:00 pm starting 23 rd December 2019.
Follow @ColorsTvTamil Twitter handle, @ColorsTvTamil Instagram handle and @ColorsTvTamil Facebook
page to get daily updates on Kodeeswari COLORS Tamil is available in all leading cable networks and DTH
platforms - Sun Direct (CH NO 128), Tata Sky (CHN NO 1555), Airtel (CHN NO 763), Dish TV (CHN NO 1808)
and Videocon D2H (CHN NO 553).
#colorstamil
#kodeeswari
