The all-new 2024 Toyota Tacoma has had a ROUGH start. People have not shown much interest in this new midsize pickup truck, which is really sad considering it's reputable legacy. The new 4 cylinder Tacoma disappoints for many reasons. The tiny engine, made in Mexico quality control, tiny back seat, and most of all... the RIDICULOUS price tag.

In this video I peel back the layers of this onion more. I talk through the specific reasons why sales have plummeted for the new Tacoma this first quarter. I showcase some of the competition and their price tags by comparison. We look at the Nissan Frontier, Ford Ranger, and GMC Canyon here. All of which appear to a better bang for your buck now. People are voting with their pocket books. Toyota enthusiasts who have followed the brand for decades are peeling off. They're not sold on the garbage Toyota is putting out now. It's not a great truck and certainly doesn't much peace of mine. A naturally aspirated V6 platform is what truck people want. They want THREE THINGS: 1) Reliability, 2) Simplicity and 3) Affordability. That's it! Is that too much to ask Toyota? cmon.

What are your thoughts? What would it seriously take for you to consider buying one? Is it a 25-30% price cut? Is that enough? A new v6 option? Let me know. Would you take the new Ford Ranger Raptor OVER a 2024 Toyota Tacoma TRD Pro or Trailhunter?

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