Today we speak to Co-Founders Alex Lieberman and Austin Rief of The Morning Brew. This daily email newsletter is an entertaining source of news and information for over three million subscribers. From its small beginnings six years ago, this digital startup has grown to the point where Insider Inc. bought a controlling stake in the company for a reported amount of up to $75 million last year. In the show, Alex and Austin give us some insight into how they began working together and grew the company from a small newsletter into a multi-platform media brand. They explain how they built a strong team and managed to level up by recruiting the right people. Hear about the future of newsletters in light of the success of Substack, how they foresee the development of the creator economy, and what business trends they find most interesting going forward. They also share why they are so prolific on Twitter, their thoughts on other platforms, and how Austin is using his Twitter account for investing. Tune in today!
00:00 - Introduction
00:23 - How Austin and Alex evolved as partners
01:21 - Being honest to each other maintained the good co-founder relationship
03:30 - Austin and Alex talk about the business model and how they make money
05:07 - Do you think we're reaching a bubble at this point or it's still viable to start with?
07:10 - Eric asked how Austin and Alex find the best people for their team
10:09 - Alex explained what is the 150 words test of their company
11:06 - Outro
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