Would you be able to identify a misleading environmental claim if you saw one?

For example, a toothbrush is marketed to contain 50% less plastic than other toothbrushes.

Here, it isn’t clear which products the company is comparing their toothbrush to. It also might not be clear if the claim is referring to the product, the packaging, or both.

Any green claims made need to be backed up with evidence and must consider the full life cycle of the product, from creation to disposal of it and the packaging.

#GreenClaimsCode

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