Harley-Davidson made a decidedly bold gambit in 2020 with the introduction of the Pan America. After all, America’s stalwart heavy V-twin cruiser company—the 800-pound (quite literally) gorilla in the OEM room—was entering the ADV world, a realm already dominated by capable machines from a number of manufacturers.
What shook everyone was how impressive it was for a first-year machine. The 2023 model introduces refinements to the Pan America package in the form of the Special, which ensures its place on the ADV mantel as a true contender.
But first, some vanity. The introduction of the Pan America speaks volumes to Harley-Davidson’s innovative daring, which I feel they don’t get enough credit for.
To take such a risky corporate gamble in a new, highly competitive segment—with a risk of alienating a firmly ensconced and ardently devoted customer base—was impressive. The company deserves kudos for how cleverly they’ve managed their established persona as a tried-and-true American legend over the years, while at the same time testing new waters.
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