When someone says "storytelling", either marketing or children bedtime stories come to mind. Both are valid, but far from being the only places storytelling appears in. They are very much a part of design and engineering communities today, but we aren’t consciously aware of them most of the time. Stories are illustrative, easily memorable and often reach us on an emotional level so we should use them to frame our communication. Let us go through some examples and see how you can use storytelling to improve leading projects, planning, hiring and changing perspectives.
[ Ссылка ]
