Today’s big idea comes from W. Chan Kim and Renée A. Mauborgne and their classic book ‘Blue Ocean Strategy’. The book has the subtitle ‘How to Create Uncontested Market Space and Make Competition Irrelevant’ and is, in its essence, a practical handbook for anyone who wishes to:
- rise above the fray of competition,
- become pioneers in previously uncharted market territory,
- and gain access to unique growth opportunities.
The book Challenges the common belief that success and sustained profitability come solely from outcompeting business rivals and argues that companies should instead focus on creating value and growth in unexplored areas. They call this a ‘Blue Ocean Strategy’.
We hope you will enjoy this video, where we will walk you through the essential pieces of advice conveyed in the book.
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