Associations, boost member engagement with this one simple tactic:

First, did you know that the top 3 reasons why a member lapses are:

1) They left the field, industry, or profession
2) Their employer stopped paying dues
3) Lack of engagement

So here's what you do.

Filter your database for every member who hasn't attended an event in the last 6 months.

Send a "win-back" email to these people. Write, "Hey John Smith, we miss you!" Then include a 15% discount code for your next event.

The special attention and gift (discount) is going to entice some of these unengaged members to come out to your next event and voila! They're re-engaged.

Here are 11 more tactics to engage and retain your members:

1) Discover why they joined and do more of it
2) Refresh your members’ memories of the benefits you offer
3) Scale your onboarding in a consistent way
4) Conduct exit interviews with lapsed members
5) Pick up the phone and start creating personal connections
6) Begin facilitating online participation
7) Ask lapsers to rejoin with an appreciation letter
8) Diversify your events
9) Trash your paper renewal forms and automate renewals online
10) Send automated reminders
11) Realize it's okay

I go into full detail on how to execute each one of these strategies in this post: [ Ссылка ]

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