The EXACT Pricing Model I Used To Generate $20,000 In The Last Month (2024 Full Price Guide)
In this video, I'm covering the details on how I took my GoHighLevel agency to over $20,000 in a single month, and I want to share the precise pricing model that made it happen.
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This training dives deep into the art of pricing, covering the starting point and how to adjust as your brand matures. It's the same model I used to scale my digital agency to over $21.1k in less than five months, and it's crucial if you're serious about maximizing your monthly recurring revenue.
I'll be sharing insights on how price impacts your close rate, churn rate, and client satisfaction rate. Many coaches suggest pricing solely based on value, but I'll debunk this approach with a simple analogy involving gas stations.
Gas prices aren't determined solely by value; they're influenced by supply, demand, and quality.
To illustrate this, I'll walk you through a supply and demand curve, showing how these variables affect the equilibrium price. The key is to understand where you stand in the market and how to use marketing and sales to shift your prices strategically.
I'll emphasize the importance of perceived value, a customer's perception of a product or service's merit. To increase your price, you need to illustrate the applicable value, create scarcity, urgency, and uniqueness. It's not about fake timers; it's about real value that resonates with your audience.
Price communicates value, scarcity, and quality, both consciously and subconsciously. It can also reveal your experience level – an incorrectly priced service may suggest inexperience. So, understanding how to price effectively is essential for your bottom line.
The goal is to make it simple, avoiding unnecessary complexity that can hinder management and delegation. By focusing on simplicity and delivering real value, you can build a pricing model that attracts and retains clients effectively.
