While the pundits debate TV advertising currency, the rest of us can’t afford to lose sight of what drives business decisions — timely, actionable data. Join Karthik Rao, CEO of Nielsen, and Kevin Krim, CEO of EDO, the TV outcomes company, for a discussion about one of the media measurement industry’s most recent and significant partnerships. At the core of this partnership? Engaged Reach, a powerful new set of metrics combining Nielsen’s customizable audience data with EDO’s predictive behavioral outcomes. Hear these two proven industry leaders discuss how their companies are accelerating the industry’s transition to a streaming-first, post-cookie world. You’ll get a can’t miss, inside look into how Nielsen and EDO are creating practical — and powerful — workflows that Convergent TV’s leading buyers are already employing for this year’s Upfronts … and beyond.

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