Purna Virji, Senior Manager of Global Engagement, Microsoft
| Voice Search and Digital Assistants: Optimizing Customer Experience in the Age of Conversation | Experience Stage | September 13, 2018 | 12:25 - 12:50
Categories: Media | Voice
Voice search, Chatbots, digital Assistants: Conversational AI is here to stay in its many forms, and it’s bringing with it a massive change. Customers can choose to engage with your brand in ways that don’t require a website or an app. Marketers will need to adapt their strategies to keep up. Smart marketers know they need to leverage advances in AI to make customers’ problems go away - providing relevant, personalized solutions at scale. Focusing on customer experience is good for your customers and your bottom line. Just how should marketers do this? Learn how to set up an actionable framework for designing conversations that create exceptional customer experiences.
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