Meet George Fell, a Yorkshire farmer, sheep producer and one of the newest recruits to the AHDB Beef & Lamb Sector Council. Watch his video to find out why he decided to join and how he hopes to have a positive impact on the changes happening in the industry.

George farms the family farm just south of York with his father, Stephen. They run 550 pedigree Meatlinc ewes lambing in April, producing around 120 Meatlinc rams for sale each year, operating a grass-based system with all progeny performance recorded through Signet. They also buy 100 dairy cross reared calves a year, grazing them on a mixed grazing platform with the sheep, rotationally grazing them around semi-permanent grass pastures. Their aim is to produce 500 kg stores by the autumn, to be finished by a local contract finisher. The aim of their ruminant enterprise is to maximise the performance of grassland through improved management and the selection of genetics that are suited to this system.


ABOUT AHDB
AHDB is a statutory levy board. Our purpose is to be a critical enabler, to positively influence outcomes, allowing farmers, growers and others in the supply chain to be competitive, successful and share good practice. We equip levy payers with easy to use products, tools and services to help them make informed decisions and improve business performance. Established in 2008 and classified as a Non-Departmental Public Body, AHDB supports the following industries: meat and livestock (Beef, Lamb and Pork) in England; Dairy in Great Britain; and Cereals and Oilseeds in the UK. For further information visit www.ahdb.org.uk

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