Are you feeling prepared for 2025 and how you want your business to soar? In our latest podcast episode, we shared five essential strategies to help you navigate the dynamic landscape of business growth using proven strategies. From targeting niche communities to creating engaging and diverse short-form video content, there are a range of tactics that can help you stand out in an increasingly competitive digital world.
Is your business ready for the future? Kylie and Jenni discuss strategies for business growth as the year ends.
From data-driven personalisation, to purpose-driven branding in the context of future-proofing your busines, we dove into these proven strategies so that you can adapt and thrive in the fast-paced world of business in 2025. Woohooo!!! Read on, and then click PLAY and listen, because you don't want to miss the chance to learn how to stay ahead of the curve and achieve your business goals!
Here’s a summary of our chat:
1. Niche community targeting:
- Build your personal brand! Get visible online.
- Identify and research niche communities aligned with your brand
- Create targeted content and campaigns tailored to these communities
- Engage authentically with community members to build trust and loyalty
2. Short-form (vertical) video dominance:
- Allocate resources to create compelling short-form video content
- Test different lengths of scripts to see what your audience likes best
- Develop a consistent posting schedule for platforms like Instagram Reels and Youtube Shorts!
- Experiment with various video formats, themes, and storytelling techniques
3. Seamless social commerce integration:
- ECommerce stores; Set up and optimise product catalogues on social media platforms
- Implement shoppable posts and tags to streamline the buying process
- Service-based businesses, look at your buying process and simplify it.
4. Data-driven personalisation:
- Invest time to gather and analyse customer data
- Segment your audience based on preferences, behaviours, and demographics
- Look at your insights, analytics, study your data, so you can make informed decisions.
5. Purpose-driven branding:
- Clearly define your brand's mission, values, and social impact goals
- Incorporate purpose-driven messaging into your content and campaigns
- Partner with relevant organisations and influencers to amplify your brand's positive impact
By proactively setting time aside this month to plan and execute these strategies, your business will be well-positioned to thrive in the dynamic digital landscape of 2025. Make it your best year yet!
✅ LINKS to where you can listen in live and ask questions:
THIS YouTube account!
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✅ VIDEO CHAPTERS
00:00:00 ~ Introduction
00:01:07 ~ Reflecting on the past year
00:05:36 ~ Building trust and relationships
00:07:02 ~ The power of visibility and video
00:12:45 ~ Streamlining the buying process
00:15:51 ~ Analysing data for business growth
00:18:37 ~ Purpose-driven branding
00:23:51 ~ Final thoughts and contact information
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✅ABOUT YOUR HOSTS:
Jenni Walke is the Founder and Managing Director at Elephant In The Room™ Consulting, a multi-disciplined business consulting and coaching firm based in QLD, Australia, that helps uncover the issues and challenges preventing growth, engagement, or the launch of your business or idea.
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Kylie Mowbray-Allen is the Creator of Hello Media; a professional mentor & business coach, branding, graphic & content specialist, digital marketer, speaker & educator. She helps entrepreneurs and businesses get visible online & simplify their digital marketing with her Hello Visibility strategy!
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Thanks for watching!
Kylie 🌻
👑 Inspiring & empowering business owners to become digital marketing SUPERSTARS!
This video is not sponsored.
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