What is a roadmap?

It is a visual representation of your product's strategic development. It helps you clearly communicate the 'what' and 'why' of your strategy to all stakeholders, from investors to your internal teams. With a solid roadmap, you'll be able to foster teamwork and streamline the development process.

You might be wondering, 'Do I really need a product roadmap? Product managers often say no roadmap survives contact with reality. Can't I just use a backlog or a to-do list instead?'

Not really, because smart roadmaps can change the way we find opportunities, talk about them, and create problem-solving products.

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