How does your company use its data?

TED Talk | The human insights missing from big data
Why do so many companies make bad decisions, even with access to unprecedented amounts of data? With stories from Nokia to Netflix to the oracles of ancient Greece, Tricia Wang demystifies big data and identifies its pitfalls, suggesting that we focus instead on "thick data" -- precious, unquantifiable insights from actual people -- to make the right business decisions and thrive in the unknown.

This video was created from a video from TED (goo.gl/Vpk4ZN) which holds the copyrights of the audio content of this video.

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