Westpac is taking the sting out of losing your wallet with a new service called Westpac Emergency Cash. Simply call the bank, explain your predicament and receive a code to withdraw money from a Westpac ATM without a debit card.

The new campaign 'Don't lose it when you lose it' by DDB Melbourne brings this game-changing technology to life by focussing on the emotional spiral people usually go through when they've misplaced their wallet.

CREDITS

Agency: DDB Melbourne
Executive Creative Director: Darren Spiller
Creative Director: Glen Dickson
Senior Copywriter: Robbie Brammall
Senior Agency Producer: Jo Alach
Head of Broadcast: Simon Thomas
Managing Director: Andrew Little
Managing Partner: Mandy Whatson

Business Director: Matty Graham
Business Coordinator: Jonathan Hiley
Planning Director: Anna Bollinger

Production Company: Finch
Director: Christopher Riggert
Producer: Camilla Dehnert
DOP: Jeremy Rouse

Editor: Stewart Reeves
Grade: Edel Rafferty (Method Studios)
Online: Jamie Scott (Method Studios)
Music Supervision: Level Two Music
Music/Artist/Title: Luke Temple "You belong to Heaven"
Sound Mix: Paul LeCouteur, Flagstaff Studios

Client: Westpac
Head of Mass Marketing Services: Lisa Ronson
Head of Advertising: Susan Coghill
Senior Advertising Manager: Emma Mahon
Advertising Consultant: Tim Barrett

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