🎧 Welcome to another insightful episode of the Enterprise Sales Development Podcast, hosted by Eric Quantstrom. In this episode, we delve into the dynamic world of sales enablement with our special guest, Paul Butterfield, CEO of the Revenue Flywheel Group.

🔍 About This Episode:
Join us as we explore crucial aspects of sales enablement with industry expert Paul Butterfield. With years of experience shaping sales strategies and empowering teams, Paul shares his valuable insights on:

The evolution and significance of customer journey enablement.
Training and empowering Sales Development Representatives (SDRs).
Leveraging generative AI in modern sales processes.
Building essential business acumen within sales teams.
The power of storytelling and measurable outcomes in sales.
Crafting comprehensive and effective sales enablement strategies.
The pivotal role of technology in linking enablement activities to revenue generation.
🌟 Episode Highlights:

[00:00] Introduction to the episode
[02:30] Paul Butterfield’s journey in sales enablement
[10:45] The importance of customer journey enablement
[18:20] Empowering SDRs for success
[25:50] Insights into the role of generative AI in sales
[34:15] Developing business acumen in sales teams
[41:40] Utilizing success stories effectively
[49:25] Building a comprehensive sales enablement strategy
[57:00] Technology's impact on sales and revenue
📈 For Sales Enthusiasts and Professionals:
Whether you’re a seasoned sales professional or just starting in the field, this episode is packed with actionable insights and expert advice to elevate your sales strategies.

🔗 Connect with Paul Butterfield:

LinkedIn: [ Ссылка ]
Website: [ Ссылка ]

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#SalesEnablement #EnterpriseSales #SalesDevelopment #BusinessStrategy #SalesTraining #GenerativeAI #SalesTechnology
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