This video introduces the concept of the circular economy. It contrasts the circular economy to the conventional linear economy and discusses the differences between them. It sheds light on the characteristics of a circular economy and what is necessary to design a circular future.

The video lecture is given by Sveinung Jørgensen (Associate Professor at Inland Norway University of Applied Sciences and NHH Norwegian School of Economics) and Lars Jacob Tynes Pedersen (Associate Professor at NHH Norwegian School of Economics), and is part of the online, open access teaching program Sustainable Business Models.

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