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Media relations refer to the relationship between a company and the journalists for widespread coverage of information in a favorable and timely manner
Media relations involve working with the media to inform people about the policies, mission, vision, and practices of the organization.
Objectives of Media Relations
- Providing information through press releases.
- Source of information.
- Improving brand image.
- Increasing people’s understanding.
- Improving communication with stakeholders and investors.
- Increasing the market share.
- Influencing the attitude and behavior of the target audience.
- Improving the relationship between the organization and media.
Sources of Media Relations
1. Print Media
Includes newspapers, magazines, journals, newsletters, and other printed materials.
2. Press Release
Information released by a company for publication to improve the public image of the firm.
3. Television News
This sector is very diverse with numerous programs in various languages.
4. Radio News
One of the popular broadcasting mediums even before the era of television.
5. The Internet
Dependency on this source is the maximum in recent years as it has created a strong base of its own.
Possible Reasons an Organization may reach out to the Media
- Community engagement
- Participation in community activities
- Cash in celebrity visit
- Recent strike or closure
- Promotional campaign
- Highlighting awards received by a business
- Informing about the financial status of a company
- New product release
Media Relations vs Public Relations
Media Relations is the relationship between business and media whereas Public relations are between the public and the media.
Benefits of Media Relations to Business
- Boost credibility
- Thought leader spotlight
- Product round-up
- Traffic management
- Creating authority
- Improving brand awareness
- Third-party endorsements
Principles of Good Media Relations
- How an organization behaves decides the relationship status between the media and the company.
- The company should appoint one/multiple spokespeople to speak on their behalf.
- The person most related to the scenario should be the spokesperson.
- All queries should be answered.
- The organization should treat and use the media as an ally.
- The company should be accountable for its actions.
- It must not control the media’s agenda.
- The office of media relations must be aware of newsworthy events.
- Offer professional assistance.
- The company should be prepared for bad press.
Example
1. Tesla
This video is on Media Relations and it has the following sub-topics.
Time Stamps
0:00 What is Media relations?
00:21 Definition of Media relations
01:01 Objectives of Media Relations
01:39 Sources of Media Information
02:58 Possible reasons an Organization may reach out to the Media
03:34 Media Relations vs. Public Relations
03:57 Benefit of Media Relations to Businesses
04:20 Principles of Good Media Relations
05:35 Media Relations Example
