Salesforce’s Tiffani Bova, author of the bestseller Growth IQ, reveals the findings from her latest research and the experience equation.
What is the Experience Equation?
It shows that employee experience (EX) trumps customer experience (CX). Revenue growth is linked to high EX, regardless of CX prioritization. Companies that have both high EX and CX see almost double the revenue growth as those that do not. And her research finds that 70% of executives agree that improved EX leads to improved CX, which in turn leads to rapid revenue growth. Tiffani will share and unravel what this means for you and your organization.
Tiffani Bova is considered one of the pioneers of cloud-based indirect channel programmes, Bova reinvented indirect “go-to-market” tactics in several hardware and services businesses. She is a global influencer in customer experience, digital transformation, business model innovation, and the future of work. In her 2019 book, Growth IQ, Bova explores and explains 10 paths to business growth.
Learn more about Tiffani Bova on her website [ Ссылка ] or her Thinkers50 biography: [ Ссылка ]
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