For our 50th year, we’re looking forward, not back, to life on Earth. Together, we can prioritize purpose over profit, collaboration over competition and protect this wondrous planet, our only home. What’s next is unstoppable.

Directed & Edited by Ben Knight
Music: The Beech Tree [Plan & Elevation], Mari Samuelsen, violin

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About Patagonia:
At Patagonia, we appreciate that all life on earth is under threat of extinction. We’re using the resources we have—our business, our investments, our voice and our imaginations—to do something about it.

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