As East Africa's economies fight hard to regain some ground in the value of their currencies; refining of tourism products in the region is getting prominence on the economic agenda.
The launch of the East African Tourism Platform is now expected to offer, sector players in the region, an opportunity to jointly grow this key product in light of the single tourist visa.
Among others, innovation and segmenting of key destinations, pricing and upgrade of facilities as as easing on travel across the region boarders and airspace.
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