The Story So Far celebrates the first year of the Creative Industries Clusters Programme.
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Twelve months after its launch, the Programme has grown significantly through the commitment of significant resources from industry partners in addition to our funding. Each of the nine clusters has been hard at work, bringing together some of the finest creatives in fashion, film and television, informatics, design, computer games, performance and immersive technology – from startups to global businesses – and linking them
with the brightest academic minds.
Together, they are redefining the way in which industry and researchers across a range of disciplines from the arts to engineering can collaborate to develop new products and experiences across the creative sector. From virtual reality that brings 16th century art to life to the adoption of sustainable plant fibres across the fashion value chain, from exploring how AI can help journalists in an age of fake news to experiments in innovation between large companies and SMEs, the first projects underway are already showing the potential to transform this sector. They promise to create a pipeline of new products and services, and the talent to deliver them, for years to come.
What’s more, our original investments are starting to unlock significant additional funding from other sources both public and private; early proof that this area of applied creative research is a rich seam to be mined. The Clusters Programme and Audience of the Future Challenge, delivered through Innovate UK, mark a step change in support for innovation in our world leading Creative Industries.
As you will see from video highlights of The Story So Far, this unique investment is already transforming the prospects for our creative industries right across the Nations and regions of the UK. And we’re only one year in. Imagine what the next four will bring.
Professor Andrew Chitty
Challenge Director
Creative Industries Challenge & Audience of the Future Programmes
For more info:
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Video produced by Chinwag ([ Ссылка ]) and Ekeko ([ Ссылка ]) for the AHRC Creative Economy Programme.
