In this video I'm gonna show you what to split test, and how to read Klaviyo email data so you know what to stop doing, and what to double down on.
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CHAPTERS:
0:00 Why Do You Need Split Tests?
0:34 What To Split Test (Email + SMS Flows)
4:38 What To Split Test (Email + SMS Campaigns)
12:07 How To Read Email Data (KPI's)
16:03 Keep This Document For Yourself
16:35 We'll Set Up Your Split Tests...
The truth is, email and sms marketing is not set it and forget it. It requires consistent testing and optimization to make the maximum amount of revenue with your retention channels.
So in this video I'm gonna show you what to split test, and how to read email data so you know what to stop doing, and what to double down on.
Here are the general email key performance indicators you should be looking for within your emails. Anything underperforming shows room for improvement and split tests in these specific areas.
Email KPIs
- Click Rates: 0.5%+
- Open Rates: 50%+
- Conversion rates: 2-5%
- Revenue from email: 40%+
- Rev campaigns vs flows: 50/50
- Unsubscribe rates: 0.5%-
- Pop Up Form CTR: 8%+
- List Growth: 1-3%/monthHere are the general email key performance indicators you should be looking for within your emails. Anything underperforming shows room for improvement and split tests in these specific areas.
Email KPIs
- Click Rates: 0.5%+
- Open Rates: 50%+
- Conversion rates: 2-5%
- Revenue from email: 40%+
- Rev campaigns vs flows: 50/50
- Unsubscribe rates: 0.5%-
- Pop Up Form CTR: 8%+
- List Growth: 1-3%/month
Dominate 2025 with Klaviyo Email Split Tests
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