OPENING PANEL DEBATE: CONTENT IS KING?

It has been predicted that in 2017 over 70% of marketers plan to create more content than they did in 2016, and over 75% will invest more in their content marketing programs.

As content continues to dominate effective marketing strategies, businesses need to perpetually address how their content is evolving, and how effectively they are projecting that content into today’s digital market place, if they are to remain competitive and at the forefront of their industry.

The importance of measuring ROI is also a vital area of the content marketing plan that must be addressed, and remains a key challenge for a number of businesses.

This panel will investigate how marketers utilise the key ingredients of content creation, and share their insights on the following areas:
- How do you effectively align content with key audience personas?
- What is your end goal when developing new content?
- What resources are being used to support the creation of effective content creation?
- How is success measured when rolling out a content rich marketing strategy?

Martin Moll - Former Marketing Director @ Nissan
Pete Markey - Marketing Director @ TSB Bank
Davide Alemani - Global Head of Digital Marketing & CRM @ Pirelli
Emma Kenelm - CMO @ ghd
Miriam Jordan-Keane - Director of Marketing @ British Gas

@inspiredBmedia || www.inspiredbusinessmedia.co.uk

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