IN CLEAR FOCUS: This week's guest is Lydia Michael, CEO of multicultural marketing consultancy Blended Collective. Lydia discusses her new book, Brand Love, explaining the eight stages of brand love, the importance of incorporating emotional and rational drivers, and the power of multisensory marketing. We also examine how brands like Warby Parker and Trader Joe's cultivate meaningful customer relationships. For a 25 percent discount on Brand Love, use promo code BIGEYE25 at KoganPage.com.
