20 years from back, Eicher Motor was on the verge to become a bankrupt company but now if we look at the success of their most-loved segment Royal Enfiled, the bikes have a huge fan base due to which the company has a 94% market share in the mid-size motorcycle category. The company would have never witnessed this much success if Siddhartha Lal had never taken the risky measures which made the company see a bright future. So, in this video, we have discussed all those measures which Siddhartha took in order to make Royal Enfield a great success. This Video includes:

0:00 Introduction
1:07 Company History
2:36 How Siddhartha changed the fortune of Royal Enfield
8:28 Financials
8:58 Conclusion

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