A Book Review by: Paul Leslie
I don’t know about you, but the insistence of many companies to insert themself in the latest supposed social justice cause is more prone to provoke annoyance than inspiration. I’m not alone in wishing companies strived for excellence in the service or product they offer instead of lip service, hypocrisy, and insincere virtue signaling. What if they saved the self-righteous lecture and just focused on excellence?
You may have noticed the preoccupation of companies in “woke” causes. I’ve observed a vast increase over the last few years in chains broadcasting the latest social justice slogans on window stickers, receipts, on their websites, and in advertisements.
Is “wokeness” in corporate America rooted in altruism?
My curiosity about why this phenomenon grows was part of what inspired me to read Woke, Inc.: Inside Corporate America’s Social Justice Scam by Vivek Ramaswamy.
Is this invisible force that drives “wokeness” rooted in altruism? The book gives you a thorough analysis of how woke ideology infiltrated the American corporate world and why.
