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How Atletico Madrid expands its brand from local hero to global player.

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⏱ Timestamps
00:00 Football in Madrid - Establishment vs. Working Class
02:34 The Underdog Brand
04:28 Global Football Market - Super and Bandwagon Fans
07:45 The Future?
09:23 Learn video editing with Skillshare

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Athletic Interest is a video essay series that investigates business stories from the world of sports.

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