Marketing Strategy of Dior | MBA with Anvish

Dior, officially known as Christian Dior SE, is a prestigious French luxury fashion house founded by Christian Dior in 1946. The brand is renowned for its haute couture, ready-to-wear clothing, accessories, perfumes, and cosmetics. Dior is celebrated for revolutionizing post-war fashion with its "New Look" silhouette, characterized by nipped-in waists and voluminous skirts.

Over the years, Dior has maintained its reputation for elegance, craftsmanship, and innovation. The brand's iconic Lady Dior handbag, J'adore fragrance, and the Dior Saddle Bag have become cultural symbols of luxury. Dior's runway shows and events, held in fashion capitals like Paris, showcase its creative designs and set trends in the industry.

Dior's marketing strategy emphasizes luxury, heritage, and exclusivity, employing celebrity endorsements, visual campaigns, and limited-edition collections. The brand's commitment to quality, sustainability, and social responsibility aligns with evolving consumer values.

With a global presence and a strong foothold in the luxury market, Dior continues to be a symbol of timeless style and sophistication, appealing to fashion enthusiasts and discerning clientele around the world.

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