Francis Ingham sat down with Fuel's host Keith Smith to chat about two subjects close to Keith's heart; Public Relations and digital marketing. Francis has been at the sharp end of the international public relations scene for over 10 years and has witnessed monumental change, from recessions, to the rise of digital marketing and an industry that relies on personal relationships, upended by the pandemic. If you want to listen to a member of PR royalty give his views on the future of PR, then this is the show for you.
Francis covers:
✔ How the PR industry can learn from the way the industry and the general public reacted to the changing messaging from our leaders.
✔ How the PRCA has been helping its members and non-members.
✔ The future of the PRCA
✔ International future for the organisation
✔ PR start-ups
✔ How digital has transformed public relations
✔ How empathetic leaders stand to benefit the most in a post-pandemic world
