Google’s announcement about third-party cookie deprecation shook the entire advertising landscape. Soon Chrome will no longer support third-party cookies, and Apple already disables IDFAs by default in iOS14.

Solutions like Unified ID 2.0 attempt to offer alternative identifiers that are tied to hashed and encrypted email addresses. However, whether approaches not endorsed by Google and Apple will work, and how the looming “cookie-pocalypse” will impact advertising RoAS, is still unclear.

In this webinar Industry Experts, Google, and advertising consultancy DELVE offer solutions aimed at real-world marketers: those in charge of web analytics and customer data, those buying online media and analyzing performance, and those accountable for advertising.

Watch the webinar to learn best practices to help brands manage advertising RoAS and top-line revenue growth once third-party cookies and IDFA disappear.

To learn more about industry insights, tools and trends, visit [ Ссылка ]

Have a question? Want to discuss how DELVE can help you put measurement first to drive your marketing?

DELVE Team
begin@delvedeeper.com

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