*BOOK SUMMARY*

TITLE - Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage

AUTHOR - Daniel C. Esty


DESCRIPTION:
📖 Green to Gold is a practical guidebook for business leaders looking to build environmental thinking into their strategies. Using real-world examples from companies like GE and Nike, Esty and Winston reveal how eco-advantages can generate lasting value, cut costs, reduce risk, and increase revenue. This is the ultimate resource for companies of all sizes looking to achieve environmental and business success.


TIMESTAMPS:
⌚ 00:00 Introduction
⌚ 01:13 Sony's Toxic Christmas
⌚ 01:55 Green Pressure Points
⌚ 03:34 Winning through Green Business
⌚ 04:27 Green Initiatives with Long-Term Results
⌚ 05:00 Building a Green Business
⌚ 06:01 Green Business Mistakes
⌚ 07:44 Strategies for Going Green
⌚ 08:38 Final Recap



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#GreenToGold #EnvironmentalStrategy #BusinessLeadership #Innovation #CorporateSustainability #EcoAdvantages #GE #Nike #BusinessSuccess #CostCutting #RiskReduction #RevenueIncrease #DanielCEsty #AndrewSWinston

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