Here's a new take on investment strategy: look at what companies prioritize their customer experience and put money in their stock.
New York Times bestselling author Fred Reichheld says when a company treats their Net Promoter® Score as a learning system and tracks NPS with the same discipline as their financial data, you can bet they're going to be successful.
Year over year, NPS leaders are the leading innovators in their industries.
They listen to their customers' pain points and solve them.
They show love to their customers and their customers love them back.
Those loyal customers, or promoters, come back for more and bring their friends.
Promoters are worth their weight in gold.
To order Winning on Purpose: The Unbeatable Strategy of Loving Customers, go to:
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