Sir Bob Geldof is, in his own words, an unreasonable pain in the arse. This is a good thing, he told the London Business Forum (LBF), because it's a prerequisite for any true entrepreneur. As the Irish playwright George Bernard Shaw once said: "The reasonable man adapts himself to the world, while the unreasonable man persists in adapting the world to him." This, in essence, is the entrepreneurial method: solve a problem you find intolerable, and you will probably end up with a product or service that others are willing to pay for. Apply the same principle to social problems and, potentially, you can save the world...

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