I think a CEO primarily has just 2 things to take care of...

The first is Sales... because healthy and growing Sales cures all problems in a business.

And the second is Development - New Product Development / New Market Development / Learning & Development - depending on the stage and industry the business is in.

Everything else has to just be bucketed in the AED.

AED is most commonly understood as the Arab Emirates Dirham, but I’ve been using it as an acronym for:

Automate-Eliminate-Delegate

What does not pertain to Sales and Development, can be delegated as a routine task which recurs with predictable patterns, and can be managed by skilled and semi-skilled people for much lower opportunity cost.

What has been delegated for over a year, and has predictable patterns should be moved towards automation.

And the most important of course is the Eliminate bucket.

Understanding what opportunities are only short term, and do not add to the long term vision of the company or the goal of Sales and Development.

Over the past 3 years I’ve had to say no to so many assignments when they came, fighting with the guilt that I was saying no to revenue opportunities walking in, but it’s to remember that a founder has to work on Development i.e. building assets that generate automated Sales in the future...

And not get sucked into delivering immediate actions that create sales now, but not in the future.

-------------------------------------------------------------------------------------------------------------------------
Click here to subscribe to my YouTube channel: [ Ссылка ]
-------------------------------------------------------------------------------------------------------------------------

Like, Share, Subscribe for more!

Follow me on my other social media handles for all updates, events and live sessions-
Instagram: [ Ссылка ]...
LinkedIn: [ Ссылка ]...
Website: [ Ссылка ]
-------------------------------------------------------------------------------------------------------------------------

A Chartered Accountant with about 10 years of experience in areas of Tax Advisory, Startup Consulting, Fundraising, Audits, Deal Advisory, Business Modelling and contract CFO services.

Winner of the ISB Young Leader Award 2017 and the Best All Rounder, PGP Class of '17, Sarthak has also been published about in the leading financial newspapers such as The Financial Express as possibly the youngest Indian to have completed the courses of CA, CS and CMA along with a graduate degree in Financial & Investment Analysis from University of Delhi, all by the age of 23 years.

свернуть