Welcome to another Amazon Insiders Information. My name is Jacques Lavaud, paralegal at Rosenbaum Famularo. Today, I'm here to talk to you guys about Sales Velocity Reviews. If you receive a Sales Velocity Review notification, this is because Amazon wants to see why there's been an uptick in sales within the past few months or for the past year. Sometimes sellers get this when they're brand new and they call it Sales Velocity Review, or Sales Velocity Limits. That's when you pass the limit of how many items you can sell. They release the cap and they allow you to sell more items.
If you get a Sales Velocity Review, that's because they want to know what caused this to happen. Sometimes it can be circumstantial. Sometimes it could be an event that happened that people saw more demand for a certain product you're selling. Whatever the case may be, Amazon just wants to know why this is happening. To do this, they usually ask for a few things, whether it be the ASIN that you recently sold, how many units of that ASIN you recently sold, your address, any open orders, things of that nature. All Amazon asks of you to do is provide that and give them a reason. And once you provide that, usually, it's usually a slam dunk. But sometimes it can take up to a week or more.
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